By Zacklind Colley
Hussain Dada, also known as “Bad Boy Dada,” has garnered increasing widespread attention after a recent interview with the BBC, where he captivatingly detailed his extraordinary journey from a humble Gambian village to attaining recognition as one of the nation’s most esteemed rap artists.
During the interview, Dada recounted the early stages of his music career, shedding light on the challenges he faced and his steadfast belief in the value of hard work over seeking opportunities abroad.
Dada’s musical journey began in 2016, immediately after completing high school. Despite initial apprehension about pursuing a career in music due to his family’s strong Islamic background, Dada’s unwavering passion led him to persevere. His dedication bore fruit when he secured a record label deal just six months after venturing into the music scene, a turning point that prompted his family to acknowledge the seriousness of his chosen path.
In 2021, Dada’s debut album, “Bad Boy Dada,” marked a significant milestone in his rap career, signifying his determination to establish a unique identity in the industry. Although he initially contemplated using the moniker “Bad Man Dada,” he ultimately settled on “Bad Boy Dada,” a name that resonated with his audience.
With three albums under his belt, featuring collaborations with prominent Gambian artists such as Jizzle and Attack, as well as international talents from Senegal and Guinea, Dada continues to expand his creative horizons. Notably, his track “Kana Tehla,” a collaboration with S.T. the Gambian Dream, boasts over 1.2 million views on YouTube, serving as a testament to his growing influence.
Beyond his musical endeavours, Dada’s lyrics often delve into social issues, particularly the challenges faced by Gambian youth. He aims to challenge the prevalent belief among young people that success necessitates leaving the country, emphasizing the potential for achievement through hard work and self-belief within the country’s borders.
Through his music and advocacy, Hussain Dada endeavours to inspire the youth of The Gambia, emphasizing that success can be attained within their homeland.
“Many young people believe they need to leave the country to succeed, but there are people here who’ve never left and are doing well. They just work hard, and that’s what I want to encourage — self-belief and less dependency,” he noted.
His recent appearance on the BBC has further solidified his role as a prominent voice for the country’s young generation.
