Reiterating its commitment towards sustainability, e-commerce based direct selling company, QNET, announced its new Green Legacy programme in partnership with Certified B Corporation, EcoMatcher with the planting of three new forests in Kenya, UAE, and the Philippines.
The United Nations’ Sustainable Development Goals (SDGs) identify reforestation and sustainable forest management as key to combating climate change. QNET understands the critical role of forests in the livelihoods, ecology, culture, and health of the communities in which it operates. The Green Legacy initiative is QNET’s commitment to actively protect nature by planting trees that help improve local ecosystems and generate sustainable agro-forestry livelihoods for local communities.
The initiative is also in line with the recent commitment by more than 100 global leaders at the 2021 COP26 Climate Summit in Glasgow to end and reverse deforestation and land degradation by 2030, signaling the beginning of a coordinated global endeavour targeted at reversing climate change.
EcoMatcher, a certified social enterprise and the world’s first blockchain-enabled digital tree-planting platform, works with carefully selected and vetted environmental organisations from around the world to enable companies to incorporate tree-planting into their business. Via the EcoMatcher app, QNET can track every tree’s performance on a mobile device through ID geolocation, learn each tree’s story — its species, plant date, farmer and more, and even engage with each tree while tracking its carbon impact with easy-to-use dashboards.
Through this partnership, QNET has launched the first phase of the Green Legacy programme by planting forests comprising 1000 trees each in the UAE, Kenya and the Philippines. The programme contributes to UN’s SDGs 10 (Reduced Inequalities), 13 (Climate Action), and 15 (Life on Land). The three QNET forests collectively support the families of 15 planters in these countries and will sequester 750 tonnes of CO2 over the lifetime of the trees.
In the Philippines, the forests with indigenous trees are being planted in the Sierra Madre Mountain range, in the UAE, mangrove trees are being planted along the western coast of Dubai, and in Kenya, the QNET forest is being planted in the degraded forest lands of Embu County in Eastern Kenya.
“Our commitment to reforestation in these communities goes much deeper. We are in a long-term partnership to ensure these forests thrive long into the future while meeting the needs and desires of each community. QNET is building a Green Legacy to protect the planet for all of us. These three forests are just the beginning. We will work closely with EcoMatcher and other environmental organisations to identify the global footprint of the QNET forests over the next few years.” Says Mr Biram Fall, Regional General Manager, QNET Subsaharian Africa.
Forests support more than 80% of the world’s land species and protect 75% of our freshwater. They reduce the risk of natural disasters such as floods and landslides, and more than 1.6 billion people depend on forests for their livelihood. According to the World Wildlife Fund, tropical forests are losing more than 30 football fields worth of trees every minute. To catch up with deforestation by 2050, the world would need to grow enough trees to cover an area 18 times the size of Nigeria.
QNET’s Green Legacy initiative complements the company’s long-held commitment to sustainability exemplified through its policies such as banning single-use plastic in all its offices.
QNET is taking a future-ready stance and focusing on sustainable practices that lessen its environmental impact and protects its employees and communities through multiple avenues, such as developing products strategically and holistically, ensuring an ethical supply chain, and promoting a sustainable corporate culture.
“To say we are planting trees is perfunctory,” says Malou Caluza, QNET CEO. “As a global company with nearly a thousand employees and millions of customers in approximately 100 countries, QNET is committed to being a purpose driven company that is driving change in the lives of our people, our communities, and the planet.” adds Caluza.
About QNET
QNET is one of Asia’s leading e-commerce based direct selling companies offering a wide range of health, wellness and lifestyle products that enable people to lead better lives. QNET’s grassroots business model fuelled by the power of e-commerce has helped empower millions of entrepreneurs in more than 100 countries worldwide.
QNET is headquartered in Hong Kong and has a presence in more than 25 countries around the world through subsidiaries, branch offices, agency partnerships, and franchisees.
